Using genre to target your books to readers
How to use your book’s genre for effective marketing targeted to the kind of readers who are most likely to buy your book.
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8 Handy book marketing tips
In this post I offer some handy tips on how to market your books in a way that is likely to win friends and influence people, rather than se
My 6 Rules of Marketing Etiquette: Rule #6
How to win friends and influence people to help you market your books - and how NOT to!
My 6 Rules of Marketing Etiquette: Rule #5
People don't remember what you said or did, but rather how you made them FEEL. Here are some tips to help make your readers feel special
My 6 Rules of Marketing Etiquette: Rule #4
Rule #4: don't friend people just so you can sell to them. Why not? Read on...
My 6 Rules of Marketing Etiquette: Rule #3
The third post in my series on the Rules of Marketing Etiquette: don't turn your social media into one long 'buy my book' frenzy
My 6 Rules of Marketing Etiquette: Rule #2
When you're starting out on your writing career, reviews are hard to come by and as precious as gold. It's tempting to ask everyone
My 6 Rules of Marketing Etiquette: Rule #1
You're a writer. You have a vivid imagination. If you can imagine any of these scenarios and still feel you can send your 'buy my bo
Writing a catchy author bio
While your author bio won't make or break your career, an effective bio is worth the effort!
My 7 Rules of Email Etiquette
Today's post isn't just for writers, but for everyone. Most of this should go without saying, and if you've ever worked in a bus